Zentronix: Marvin Gaye On The 2008 Elections

Jef Chang/Zentronix (9/15/08)

Marvin Gaye On The 2008 Elections

In 1972, Marvin Gaye was coming off breakthrough success with What’s Going On. He moved to Los Angeles and turned his attention to the 1972 presidential election, which pitted Richard Nixon against George McGovern.

Nixon was trying to solidify what’s become known as the “Southern Strategy”, using racially coded language–crime, busing, welfare, radicalism–to mobilize a “Silent Majority” of white voters. McGovern, on the other hand, was depending on a coalition of anti-war progressives, young voters, and communities of color.

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